Data speaks: 5.6 million people fall in love with this e-cigarette flavor

3. Increased popularity of nicotine alternatives

The report also noted that e-cigarette alternatives such as heated tobacco products and nicotine Pouches are gradually increasing in popularity and use.

Heating without burning: 37% of smokers said they had heard of it, and 9.6% had tried it;

Nicotine pouches: better known, 61% of smokers said they had heard of them, 3.3% were currently using them, and 17% had tried them;

The British government is considering introducing the Tobacco and E-Cigarette Bill, which may impose restrictions on the flavors, packaging and display of e-cigarettes.

Meanwhile, across the Atlantic, the US state of Illinois has also taken action to restrict youth access to e-cigarettes. The state's newly passed law will prohibit the delivery of e-cigarettes to individuals by mail, online or other remote sales methods starting from January 1, 2025.