Trump announced his victory. Will he give a big gift to the e-cigarette industry?

On September 20, 2024, Trump wrote on the social platform Truth Social: "In 2019 I saved flavored e-cigarettes, which greatly helped people quit smoking. I also raised the purchase age to 21, keeping 'kids' out of reach of it. Kamala Harris and Joe Biden want to ban everything, causing small businesses across the country to close down. I will save e-cigarettes again."

1. Trump maintains positive stance on e-cigarettes

It is understood that Trump promised to crack down on the sale of flavored e-cigarette products during his first term, but later changed his position, saying that e-cigarettes can help people quit smoking.

According to foreign media reports, Trump's proposal at the beginning of 2019 was to ban the sale of all sweet and fruity flavored e-cigarettes and cartridges within 30 days, but allow gas stations and convenience stores to continue to sell mint-flavored cartridges and e-cigarettes. The proposal also allows e-cigarette stores to sell a variety of e-cigarette oils used in open devices, because users of open devices are usually adults.

However, two days later, Trump withdrew the ban and instead said that e-cigarettes can help people quit smoking, so they should not be banned, and retained flavored e-cigarettes. He emphasized the need to ensure the safety and reliability of products, as well as to remove counterfeit products from the market and keep children away from e-cigarettes. Since then, Trump has maintained a positive stance on e-cigarettes.

2. In the first half of 2024, China's e-cigarette exports to the United States still ranked first, accounting for 33.72% of the total

In the first half of 2024, China's e-cigarette export market showed a trend of "increasing volume and falling prices", among which the US market became the main growth engine. According to data from the General Administration of Customs of China, the total export value of e-cigarettes in my country reached US$5.381 billion in the first half of the year, a year-on-year decrease of 1.82% compared with US$5.481 billion in the same period last year. Although the total export value has decreased, the export volume has shown an upward trend, reaching 121,000 tons, compared with 104,200 tons in the same period last year, a year-on-year increase of about 16.12%.

The US market maintained a growth rate of more than 10% during this period, ranking first in exports with an export value of US$1,814,826,859, accounting for 33.72%, becoming one of the key markets driving the growth of China's e-cigarette exports.

In addition, the UAE in the Middle East also showed a growth of nearly 10%. These data show that despite the many challenges facing the global e-cigarette market, the United States remains an important destination for China's e-cigarette exports and maintains a steady growth momentum.

The dust has settled on the US election. How will Trump save the e-cigarette industry? If he wants to take action, he may start from many aspects, perhaps from policy adjustments or lowering the market entry threshold, which will also bring new variables to the e-cigarette industry. We will continue to pay attention to the specific actions. The future development of the e-cigarette industry requires companies to strengthen self-discipline and improve product quality and safety, and the government to strengthen supervision and formulate scientific and reasonable policies. Only in this way can the e-cigarette industry develop on a healthy and orderly track and provide consumers with better products and services.