Introduction of small capacity E-cigarette products

Recently, many Electronic Cigarette industry exhibitions have been held, and major manufacturers have also come up with their own main products. After looking at a circle, the development of this category of small-capacity change-over bombs is probably already coming to an end.

Of course, before we discuss a phenomenon, let's first define it. What is a small capacity changeover? It mainly refers to this type of bomb-changing product whose smoke bomb is up and down 2ml and the main machine is shaped like a rod. This category of products, along with the rise of Juul, once became the mainstream category and deeply influenced the consumption preferences of the domestic market, but now it seems to be no longer center stage.

From the current trend reflected in the exhibition, a variety of multi-in-one products and self-injection disposable products have become the absolute main force. The so-called multi-in-one is a category that appears in order to meet the requirements of a single smoke bomb that is not greater than 2ml. In addition to the traditional Pod products, there are new route products that automatically fill oil into the 2ml oil tank through the built-in large oil tank.

So what is the reason that leads to the decline of small-capacity bomb changers?

First, technological progress; Whether it is ceramic core or cotton core, early products have faced the problem of limited life. That is to say, when the amount of oil is too large, the aging of atomizing core and other components will occur in the later period of use, and the deterioration of taste, mushing taste, and oil leakage will occur in serious cases. Simply put, it's not that you don't want to add more gas, it's just a technical limitation.

Second, structural limitations; The small-capacity bomb-changing profit model is the re-purchase of the smoke bar lock customer + smoke bomb, the core is in the smoke bomb, the design is based on the extension of the smoke bomb, not only to consider the design of the plug-in structure, but also to consider the compatibility of the update and upgrade of the smoke bar, which is too restrictive.

But these constraints are completely absent on a one-time basis. The structural design can be more available, not only can plug the large capacity oil tank, but also can be integrated into a variety of personalized design, surface process, add the screen to display the amount of electricity and oil, and so on, "look" is obviously better.

Third, the one-time definition expands; In addition to the limited exploitation potential of the small-capacity bomb exchange itself, the expanding definition of one-time has in turn eroded the territory of the bomb exchange. For example, the most typical is the multi-in-one product mentioned above, which not only breaks through the 2ml limit, but also achieves multi-flavor switching without flavor, essentially improving the user experience.

Not only that, but more and more disposable missiles are also incorporated into interchangeable bomb designs. This means that after the subsequent supporting smoke bomb system is gradually improved, the advantages of the traditional small-capacity bomb exchange type completely no longer exist.

Fourth, cost and environmental protection; From the cost point of view, the price of 6 2ml smoke bombs is undoubtedly higher than a one-time 12ml, which is itself the cost gap - the cost of smoke oil itself is not high, more in the battery and other parts. This has also attracted more users from the overhead side to the new disposable.

On the other hand, the one-time that triggered today's environmental issues mainly stems from the previous small mouth number and non-rechargeable traditional one-time. Even if it is converted to a small-capacity change-over type, its low utilization rate, and its continuously discarded smoke bombs actually have environmental problems.

Moreover, even if you look at the domestic market, you can find that the explosive national standard products in the past year have appeared, and the frequency of one-time occurrence is getting higher and higher, which has become a trend of "wealth code". Not to mention the world's largest market, the United States, where several big tobacco companies launched small-capacity change-over products that were completely undersold at the retail end.