Comparison of consumer demand for e-cigarettes, pouch, and HNB (1)

1. Consumer groups

Electronic Cigarette:

1. There are a wide range of consumer groups, including young people, middle-aged and elderly people, smokers and some non-smokers. With their convenient portability, diverse flavor options, and perceived relatively low health risks, e-cigarettes have attracted a large number of consumers seeking an alternative to traditional tobacco.

2 With the increase in global health awareness, more and more smokers hope to reduce their dependence on traditional tobacco through e-cigarettes, thereby quitting smoking or reducing the health hazards of smoking.

Pouch:

1The main consumer groups are people who already smoke and people who are looking to quit smoking. As a smokeless tobacco product, pouch releases nicotine through continuous chewing, satisfying smokers' needs for nicotine while reducing the harm of smoke to the body.

2 In regions such as Europe, North America and Southeast Asia, pouch has strong growth momentum and is favored by more and more consumers.

HNB (heat not burn):

1 Mainly targeted at heavy tobacco users, these consumers are highly dependent on nicotine. HNB products release nicotine and flavor by heating rather than burning tobacco and are considered less harmful than traditional tobacco, thus attracting a large number of consumers seeking harm reduction.

2 In developed markets such as Europe, America and Japan, HNB products have broad market prospects and are expected to continue to maintain rapid growth in the next few years.

2. Health factors

Electronic cigarette:

1 It is considered less harmful than traditional tobacco, but is still controversial. Some studies show that e-cigarettes may contain chemicals that are harmful to humans, but they are far less harmful than traditional tobacco.

2 An important reason why consumers choose e-cigarettes is that they hope to reduce the health hazards of smoking.

Pouches:

1 Since no smoke is produced, the direct harm to the body and the impact of smoke on the surrounding environment are reduced. At the same time, the amount of nicotine released by Pouch during chewing is relatively low, which helps smokers reduce their dependence on nicotine.

2 As health awareness increases and the impact on the health of the surrounding people is examined, more and more consumers are paying attention to Pouch, a relatively healthy way of smoking.

HNB:

1 is considered less harmful than traditional tobacco because it avoids the burning process of tobacco, thereby reducing the production of harmful substances.

The emergence of 2HNB products meets consumers' needs for healthy smoking methods, so it has been warmly welcomed by the market.

3. Taste and experience

Electronic cigarette:

1. The e-liquid is converted into steam through atomization technology for users to inhale. It is relatively moist, and the taste and experience are different from traditional tobacco. E-cigarettes can simulate a variety of flavors and aromas to meet consumers' individual needs.

2 With the continuous advancement of technology, the taste and experience of e-cigarettes are also constantly improving.

Pouch:

1. The nicotine and aroma in tobacco are released through continuous chewing, and the taste and experience are different from smoking. Pouch often comes in a variety of flavor and aroma options to meet the different needs of consumers.

2 Due to the unique way of use, Pouch is attracting some consumers who are looking for novel and exciting experiences.

HNB:

1. By heating tobacco to release nicotine and flavor, the taste and experience are closer to traditional smoking methods. HNB products often have a similar taste and aroma to traditional tobacco, making them more acceptable to heavy tobacco users.

2 With the continuous development of technology, the taste and experience of HNB products are also constantly optimized and improved.