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Are you ready for mint-flavored e-cigarettes?

July 01, 2024
Are you ready for mint-flavored e-cigarettes?
The US Food and Drug Administration (FDA) announced on June 21 that it has approved four NJOY branded mint-flavored e-cigarette products for sale in the US market. This is the first time that the FDA has approved non-tobacco-flavored Electronic Cigarette products through the premarket Tobacco product Application (PMTA) pathway, causing widespread concern in the industry.
 
The FDA stresses that the approval of these products is based on rigorous scientific review. Evidence shows that the benefits of these mint-flavored products for adult smokers (in terms of full conversion) more than offset the potential risks, including their appeal to adolescents. But the FDA is still concerned about youth e-cigarette use and will severely restrict how these products are marketed.
 
Industry experts believe that the approval sends two important signals:
First, the FDA is still a technology-based approval agency, as long as the technical and safety standards are met, the product has a chance to be approved;
Second, the FDA may gradually release the review of a variety of flavored e-cigarette products in the future.
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Experts expect that the PMTA system may be relatively perfect in the next 3-5 years. The FDA's regulation of the e-cigarette industry will move toward the standards in areas such as drugs and cosmetics, but this will take a long time. When the FDA starts charging fees for PMTA reviews, it may signal that the regulatory system is nearing completion.
 
The approval also provides inspiration for Chinese e-cigarette companies. Experts suggest that Chinese enterprises should have a long-term vision, adhere to compliance innovation, and actively participate in PMTA applications, and should not take a short-term "grab and go" strategy.
Although the FDA approved the sale of these products, it stressed that all tobacco products are harmful and can lead to addiction. The FDA is urging people who have never used tobacco products not to start using them. The agency will continue to monitor the use of these products and may suspend or revoke authorization if it finds that continued sale is no longer appropriate to protect public health.
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